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What's In My Handbag or WIMH is an online community and store offering its members exclusive content, samples, and offers of beauty products.
The WIMH e-commerce store offers product bundles, promotional codes, and free samples, which are all integrated with beauty magazine and community reviews.
Featured products within the digital magazine allow members to discover trends, share opinions, and find out which products people love the most.
The virtual beauty cabinet is integrated with Facebook Open Graph for social discovery, and makes it easier for users to find and collect products they want.
Brand specific product catalogues are designed to support brand identity and style, and contain brand products, brand history and customer reviews.