What's In My Handbag

What's In My Handbag or WIMH is an online community and store offering its members exclusive content, samples, and offers of beauty products.

Complete E-commerce Solution

WIMH e-commerce store offers product bundles, promotional codes and free samples, which are all integrated with beauty magazine and community reviews.

Community and Content

Featured products within the digital magazine allow members to discover trends, share opinions and find out which products people love the most.

Beauty Cabinet

The virtual beauty cabinet is integrated with Facebook Open Graph for social discovery, and makes it easier for users to find and collect products they want.

Product Catalogs

Brand specific product catalogues are designed to support brand identity and style, and contain brand products, brand history and customer reviews.

What's In My Handbag

Happyinc needed to rapidly develop a custom content and e-commerce platform to target the large and growing online beauty market. SysGears were a fantastic partner who allowed us to deliver a complex software solution combining content, community and e-commerce. Working with SysGears allowed us to develop our application in a rapid and agile way to meet the changing needs of a startup.

Andy Chung, Happyinc Ltd
London, United Kingdom